Founded in 2012 by sports industry leader Dean Jackson – the HUUB brand takes its name from human movement specialist Professor Huub Toussaint.

Dean founded the HUUB brand after amassing three decades of experience. With previous roles across the swim, bike and run industry categories, few individuals have as much depth of understanding about the endurance sports marketplace.

Originating in the innovation-led swimwear and triathlon categories, HUUB now embraces all endurance sports – with recent growth in the open water swimming wetsuits and cycle clothing space.

HUUB products embrace the latest scientific research, continuous athlete feedback, and the vision to create better products – combining research, science and reality.

The work undertaken by HUUB has resulted in their sponsored athlete roster being the most loyal and influential in the endurance sports world. They know that it isn’t just about financial and product rewards but about having the equipment that gives them the edge.